Sep 07, 2007 - 5:09am
The independent Climate Institute will today launch a $2.5
million campaign, tackling climate change through the eyes of an
intuitive nine-year old. It will be the biggest advertising campaign
ever by an Australian climate or environment non-government
Titled, “Change Climate Change” the
campaign is designed to motivate people to speak up about their
concerns about climate change and to encourage them to consider climate
change policy when it comes to election day. If media reports are
correct it will begin at a similar time to the Federal Government’s $23
million climate change campaign.
Central to the campaign is a
fictional character, ‘Jack Simmons’ who performs all the clichéd
campaigning activities you’d expect from a politician – except he’s nine
years old and because he can’t vote for his future, he’s asking you to
do it for him.
“Younger generations are often forgotten in the debate on climate
change and it’s kids like Jack who will be most affected if we don’t
have the right leadership and solutions on climate change. John Connor,
the CEO of The Climate Institute said.
“Effective measures to
combat climate change should be a priority for every voter, but it’s
even more crucial for our children who can’t vote.
this year to be a turning point for climate change policy in Australia.
With heightened public concern and the debate shifting to solutions,
we’re working to ensure that new measures see Australia switch to a
clean energy economy,” said Mr Connor.
The “Change Climate
Change” campaign will run up until the end of 2007 Federal Election
across TV, online, press and radio, focussing on three key policy areas:
- Reversing Australia’s rising greenhouse pollution in the next five years
- Ensure all new power is generated from clean energy (e.g. solar, wind)
the world’s only international agreement to cut greenhouse pollution
by ratifying the Kyoto Protocol and agreeing to binding reduction
The campaign will conclude with an assessment of the major party’s climate policies against the above policy areas.
People can access more information on the campaign by visiting
www.changeclimatechange.org.au and register their details to receive the
latest news on climate change, climate research and how they can make
their vote count for Jack Simmons and his generation.