Australian energy sector at evolutionary crosswords -- dinos ad campaign Media Release

Sep 15, 2014 - 7:00am

With decisions on the Renewable Energy Target (RET) at a key juncture, The Climate Institute today launched the final push of its Stop the Dinosaurs  campaign with radio advertisements to support an online campaign highlighting the stunning growth of Australia’s renewable energy sector and the jobs it has created.

“Australia’s energy sector is now at an evolutionary crossroads,” said John Connor, CEO of The Climate Institute.

Do we build on our success and continue making progress to a cleaner power supply, or return a dangerous and more polluting past?

“The question for Australia and our energy sector is, do we build on our success and continue making progress to a cleaner power supply, or return a dangerous and more polluting past?”

“The Renewable Energy Target has been a bipartisan policy that helps clean up our electricity sector and build our nation’s renewable energy industry. Both these objectives are vital – they help avoid dangerous climate change and position Australia to prosper in a world moving to clean energy sources.”

“The RET is working -- it has helped triple solar and wind energy since 2009, led to some $18 billion in investment and grown jobs in the sector by more than 250 per cent.”

“Slashing the RET would be an $8 billion handout to keep our aging, high polluting coal power stations on life support, while Australia gets stranded with more pollution, lost investment and job opportunities in clean energy, and higher costs of addressing climate change.”

The campaign is backed by a number of research papers, fact-checks and other data available at

Last week, The Climate Institute called for decisions on the RET to be consistent with Australia’s commitment to the international goal to avoid 2°C warming. This would require Australia’s power sector to be at least 50 per cent cleaner by 2030 and decarbonised before 2050.

Over 140 countries now have targets encouraging the growth of clean energy, including countries with flat or declining energy demand. For instance, the US government projects that over the next five years nearly half of its new power generation will be from renewables, while coal generation equivalent to Australia’s entire coal fleet will be closed down,” said Connor.

“It’s OK to like dinosaurs, but not to be one. We need to stop the dinosaurs in energy before it’s too late.”

To access the online and radio advertisements, please visit

For more information
Kristina Stefanova | Communications Director, The Climate Institute | 02 8239 6299

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